Digital Marketing Manager /
Associate Director
puja@mytaxiindia.com / 91-9999125805
Job Description
Company Name: MY
Taxi India Pvt Ltd
Designation: Sr.
Manager/Associate director
Department: Online Marketing
Functional Area: Marketing, Advertising, PR, Media Planning
Technology: Ad words
Location: Gurgaon
Experience: 4-8 years
Salary: Best in industry
(Hike on current salary)
Days Of working: 5 days working
o Sound knowledge
of Ad-word and facebook paid campaign.
o Achieve a
targeted CPA for all Ads spend on a daily basis.
o Create
Strategies & SEM plan on Monthly, Quarterly and Yearly basis.
o Analyze Account
performance on daily/weekly/monthly level & ensure optimal campaign
performance.
o Create SEM
working plan, assign task and take full responsibility of assigned campaigns.
o Analyze Clicks
and Conversion data, ad expenses and CPA
o Prepare
exclusive management report and discuss the progress plan with Team about
account changes, suggestions, working plan etc.
o Finding the most
effective landing pages and advising on possible improvements
o Creating multiple
adverts and split testing across multiple advert group Ad-Copy Testing
(AB-Testing)
o Strong knowledge
of Campaign Optimization and Bid management
o Preparation of
management reports
o Good understanding of media planning
o Managing BIG SEM
Accounts consisting of high number of keyword base and large amount of daily
spending.
o Utilize other
critical features like time scheduling, geo targeting, bulk uploading etc.
o Working on
desktop tools like Ad words Editor, Ad centre Desktop etc.
o Excellent
Communication/Presentation Skills
o Good
understanding of Quality Score, Ad Relevancy etc
o Good MS-Excel
Skills,Very Strong
Analysis Skills
o Working on desktop tools like
Adcenter Desktop / Adwords Editor
o Prepare exclusive management
report and discuss the progress plan.
o Personal Impact:
o Our casual company culture
boasts innovation, collaboration and harbors a unique entrepreneurial spirit.
o Increase
the traffic and Booking with controlled CPA (cost per acquisition)
Campaign Optimization and Bid management
Campaign Optimization and Bid management
# Desire Profile :
The right people will...
--Understand the unique challenges and tremendous opportunities associated with a rapidly growing fast-paced, entrepreneurial environment, with the ability to deal with ambiguity but equally the freedom to explore and innovate.
--Manage a continuously evolving sets of priorities when everything (really-everything!) is important. You cant get overwhelmed or sidetracked easily.
--Be vocal with idea generation; speaking-up fuels discussion, ideation and group-think. 98% ideas may fly by the way side but your impenetrable spirit allows the other 2% to soar! Your voice defines the value you bring to the organization.
The right people will...
--Understand the unique challenges and tremendous opportunities associated with a rapidly growing fast-paced, entrepreneurial environment, with the ability to deal with ambiguity but equally the freedom to explore and innovate.
--Manage a continuously evolving sets of priorities when everything (really-everything!) is important. You cant get overwhelmed or sidetracked easily.
--Be vocal with idea generation; speaking-up fuels discussion, ideation and group-think. 98% ideas may fly by the way side but your impenetrable spirit allows the other 2% to soar! Your voice defines the value you bring to the organization.
--Understand power of
our ownership culture.
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